• Business Development Representative

    Job Locations US-PA-Philadelphia
    Job ID
    # of Openings
    Sales/Business Development
  • Overview

    PFM is looking for an experienced, Philadelphia-based Business Development Representative to perform top-of-the-funnel demand generation activities for Whitebirch. The primary duty of the Business Development Representative is to interact with prospects via telephone and digital tools and turn MQLs into SQLs.


    Whitebirch is our best-in-class, cloud-based, multi-year financial planning solution. CFOs, finance directors, and other C-Level executives leverage the Whitebirch platform to understand the future financial impacts of their decisions, and communicate those impacts to their Boards, City Councils, and other stakeholders. 


    Whitebirch clientele include municipalities and local governments, utilities, colleges and universities, transportation agencies, and various for-profit companies. Whitebirch is rapidly expanding into other strategic markets.



    What you’ll do

    • Follow-up on inbound and outbound marketing campaigns;
    • Research the financial planning needs of institutions to identify viable sales leads;
    • Identify the overlap of prospect needs with Whitebirch platform functionality;
    • Determine which marketing tools/collateral are appropriate explain that overlap, contextualize our solution, and otherwise engage prospects in sales conversations;
    • Manage the Qualify and Verify stages of the sales funnel;
    • Speak to C-level prospects about our solution(s);
    • Move prospects from MQL to SQL;
    • Collaborate with sales team on strategy and tactics;
    • Collaborate with marketing to optimize engagement strategies;
    • Follow up consistently and effectively; and
    • Update marketing and sales tools (CRM, MA) consistently



    What you’ll need

    • 1 – 3 years of demand generation experience;
    • Working knowledge of digital marketing techniques;
    • Excellent telephone and computer skills;
    • Exceptional work ethic, persistence, goal-orientation, and willingness to learn;
    • Ability to work on and contribute to a team.

    PFM is an equal opportunity employer (EOE, M/F/D/V) and maintains a drug-free workplace.


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